Category: Uncategorized

  • Building Gutenberg blocks editors actually enjoy

    The best custom block is the one marketing can change without opening a ticket. Intuitive layout controls, sensible defaults, and accessible settings matter as much as the front-end markup. I design blocks so non-developers can ship page updates confidently — the same approach used on enterprise client work at Multidots.

  • Performance habits that cut WordPress load times in half

    Minify what you ship, lazy-load what you can, compress responses, cache smartly, and stop loading assets on pages that do not need them. On high-traffic enterprise sites these fundamentals — applied consistently — have delivered roughly 50% better load times without a full rewrite.

  • Why I keep showing up for WordPress community work

    From Polyglots translations to Do Action hackathons and WordCamp Ahmedabad, community work sharpens how I build products and how I mentor teammates. Open source is not a side hobby — it is how good WordPress engineering stays honest.

  • When to choose FSE vs Elementor on enterprise sites

    Neither tool is universally better. FSE wins when design tokens and long-term editor governance matter. Elementor wins when marketing needs pixel-level landers tomorrow. I usually recommend a hybrid: FSE for the product shell, Elementor (or a constrained builder) for campaign pages — with shared CSS variables so the brand never forks.

  • Hardening custom Elementor widgets for production

    Escape everything, enqueue assets only when the widget renders, prefer Group_Control over ad-hoc CSS, and keep widget CSS on design tokens from the theme.

  • A pragmatic WPBakery exit plan

    Inventory shortcodes, map to blocks, dual-render, train editors, then remove the builder. Treat it as a content migration, not a redesign.